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가격할인정보에 대한 지각 비수월성이 할인대상 평가에 미치는 영향How Disfluent Presentation of Price Discount Affects Consumer Evaluations

Alternative Title
How Disfluent Presentation of Price Discount Affects Consumer Evaluations
Authors
Ryu, Gangseog
Issue Date
30-4월-2016
Publisher
한국소비자학회
Citation
2016 한국소비자학회 춘계학술대회
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/29536
Conference Name
2016 한국소비자학회 춘계학술대회
Place
KO
Conference Date
2016-04-30
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Korea University Business School > Department of Business Administration > 2. Conference Papers

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경영대학 (경영학과)
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