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How to frame verbal metaphors in ads and why it matters: Evidence from two experimentsHow to frame verbal metaphors in ads and why it matters: Evidence from two experiments
- Alternative Title
- How to frame verbal metaphors in ads and why it matters: Evidence from two experiments
- Authors
- Yongjun Sung
- Issue Date
- 20-3월-2016
- Publisher
- American Academy of Advertising
- Citation
- 2016 American Academy of Advertising Annual Conference
- Conference Name
- 2016 American Academy of Advertising Annual Conference
- Place
- US
- Conference Date
- 2016-03-17
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Collections - School of Psychology > School of Psychology > 2. Conference Papers
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