브랜드확장시 가격과 품질지각에 관한 연구

KIM, SANG YONG

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브랜드확장시 가격과 품질지각에 관한 연구

Authors: KIM, SANG YONG

Issue Date: 23-5월-2009

Publisher: 한국유통학회

Citation: 2009년 한국유통학회 춘계학술대회, pp.117 - 133

URI: https://scholar.korea.ac.kr/handle/2021.sw.korea/3158

Conference Name: 2009년 한국유통학회 춘계학술대회

Place: KO

Conference Date: 2009-05-23

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Appears in Collections: Korea University Business School > Department of Business Administration > 2. Conference Papers

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