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Boosting the Effect of Goal-Gradient Behavior on Loyalty Programs in the Tourism Industry: Application of Temporal Construal TheoryBoosting the Effect of Goal-Gradient Behavior on Loyalty Programs in the Tourism Industry: Application of Temporal Construal Theory
- Alternative Title
- Boosting the Effect of Goal-Gradient Behavior on Loyalty Programs in the Tourism Industry: Application of Temporal Construal Theory
- Authors
- KIM, SANG YONG
- Issue Date
- 1-11월-2015
- Publisher
- ICAMA
- Citation
- 2015 International Conference of Asian Marketing Association
- Conference Name
- 2015 International Conference of Asian Marketing Association
- Place
- JA
Tokyo, Japan
- Conference Date
- 2015-10-31
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