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The role of cross-functional integration on new product success in global market: The moderating effect of international orientationThe role of cross-functional integration on new product success in global market: The moderating effect of international orientation
- Alternative Title
- The role of cross-functional integration on new product success in global market: The moderating effect of international orientation
- Authors
- JEONG, Insik
- Issue Date
- 30-10월-2015
- Publisher
- Euro-Asia Management Studies Association
- Citation
- EAMSA 2015 Annual Conference
- Conference Name
- EAMSA 2015 Annual Conference
- Place
- UK
London, England
- Conference Date
- 2015-10-28
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