PRODUCT FAILURE: SEVERITY AND LOCUS OF CAUSALITY EFFECTS ON BRAND EVALUATIONS

SONG, Sujin

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PRODUCT FAILURE: SEVERITY AND LOCUS OF CAUSALITY EFFECTS ON BRAND EVALUATIONS영어

Alternative Title: 영어

Authors: SONG, Sujin

Issue Date: 16-7월-2015

Publisher: Academy of Marketing Science

Citation: The 18th Academy of Marketing Science World Marketing Congress

URI: https://scholar.korea.ac.kr/handle/2021.sw.korea/33716

Conference Name: The 18th Academy of Marketing Science World Marketing Congress

Place: IT

Conference Date: 2015-07-14

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Appears in Collections: College of Global Business > Global Business in Division of Convergence Business > 2. Conference Papers

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