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When Celebrities Become BrandsWhen Celebrities Become Brands
- Alternative Title
- When Celebrities Become Brands
- Authors
- CHOI, Sejung Marina
- Issue Date
- 20-6월-2015
- Publisher
- Association for Consumer Research
- Citation
- 2015 The Association for Consumer Research Asia-Pacific Conference
- Conference Name
- 2015 The Association for Consumer Research Asia-Pacific Conference
- Place
- HK
- Conference Date
- 2015-06-19
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