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Does Global Appeal Matter in Advertisements?Does Global Appeal Matter in Advertisements?

Alternative Title
Does Global Appeal Matter in Advertisements?
Authors
JEONG, Insik
Issue Date
2-5월-2015
Publisher
한국국제경영관리학회
Citation
2015년 한국국제경영관리학회 춘계학술대회
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/34942
Conference Name
2015년 한국국제경영관리학회 춘계학술대회
Place
KO
부산
Conference Date
2015-05-01
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Korea University Business School > Department of Business Administration > 2. Conference Papers

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경영대학 (경영학과)
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