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The impact of brand standardization on export performance: the moderating role of international experienceThe impact of brand standardization on export performance: the moderating role of international experience
- Alternative Title
- The impact of brand standardization on export performance: the moderating role of international experience
- Authors
- JEONG, Insik
- Issue Date
- 31-10월-2014
- Publisher
- EAMSA
- Citation
- EAMSA 2014 Conference
- Conference Name
- EAMSA 2014 Conference
- Place
- TH
- Conference Date
- 2014-10-29
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