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A Drop That Fills The Bucket: Tipping Point and Perceived Efficacy in Collective, Coactive, Individual Frame국어
- Alternative Title
- 국어
- Authors
- SONG, Sujin
- Issue Date
- 22-1월-2021
- Publisher
- 한국광고학회, 한국마케팅학회, 한국소비자학회, 한국유통학회
- Citation
- 제2회 통합학술대회 DMAC: Distribution Marketing Advertising Consumer 사회적 가치: 공유와 상생
- Conference Name
- 제2회 통합학술대회 DMAC: Distribution Marketing Advertising Consumer 사회적 가치: 공유와 상생
- Place
- KO
- Conference Date
- 2021-01-22
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