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SNS 사용자의 습관과 감정 관점에서 기업 SNS 계정의 지속적 사용의도에 관한 연구Continuous Use of Corporate SNS Accounts from a Habit and Emotional Perspective
- Alternative Title
- Continuous Use of Corporate SNS Accounts from a Habit and Emotional Perspective
- Authors
- Lee, Jae Nam
- Keywords
- 기업 SNS 계정, 감정적 요인, SNS 이용습관, 지속적 사용의도
- Issue Date
- 20-6월-2014
- Publisher
- 한국지식경영학회
- Citation
- 한국지식경영학회 춘계학술대회
- Conference Name
- 한국지식경영학회 춘계학술대회
- Place
- KO
- Conference Date
- 2014-06-20
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