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Analyzing brand competition structure and marketing efficiency by using search and sales dataAnalyzing brand competition structure and marketing efficiency by using search and sales data
- Alternative Title
- Analyzing brand competition structure and marketing efficiency by using search and sales data
- Authors
- Janghyuk Lee
- Keywords
- digital marketing, search words advertising, market structure, web analytics
- Issue Date
- 13-6월-2014
- Publisher
- INFORMS
- Citation
- Marketing Science Conference
- Conference Name
- Marketing Science Conference
- Place
- US
Emoru University
- Conference Date
- 2014-06-12
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