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브랜드 원산지 지식과 소비자 특성이 외국제품의 구매의도에 미치는 영향Brand origin knowledge and consumer characteristics
- Alternative Title
- Brand origin knowledge and consumer characteristics
- Authors
- JEONG, Insik
- Issue Date
- 24-5월-2014
- Publisher
- 한국국제경영관리학회
- Citation
- 한국국제경영관리학회 춘계학술대회
- Conference Name
- 한국국제경영관리학회 춘계학술대회
- Place
- KO
전북대학교
- Conference Date
- 2014-05-23
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