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일관성 욕구가 소비자의 구전후 태도변화에 미치는 영향The Influence of Need for Consistency on Communicator's Attitude Change after Word of Mouth
- Alternative Title
- The Influence of Need for Consistency on Communicator's Attitude Change after Word of Mouth
- Authors
- Ryu, Gangseog
- Issue Date
- 10-5월-2014
- Publisher
- 한국소비자학회
- Citation
- 2014 한국소비자학회 춘계학술대회
- Conference Name
- 2014 한국소비자학회 춘계학술대회
- Place
- KO
- Conference Date
- 2014-05-10
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