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브랜드 스토리텔링은 소비자-브랜드 관계에 어떤 영향을 주는가?Effects of storytelling on consumer-brand relationships
- Alternative Title
- Effects of storytelling on consumer-brand relationships
- Authors
- Yongjun Sung
- Issue Date
- 5-4월-2014
- Publisher
- 한국광고학회
- Citation
- 광고학술세미나, pp.118 - 122
- Conference Name
- 광고학술세미나
- Place
- KO
동국대학교
- Conference Date
- 2014-04-05
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Collections - School of Psychology > School of Psychology > 2. Conference Papers
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