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Investigating the Effectiveness of Corporate Social Responsibility: The Effects of Crisis Issue-Cause Congruence and Crisis TypeInvestigating the Effectiveness of Corporate Social Responsibility: The Effects of Crisis Issue-Cause Congruence and Crisis Type
- Alternative Title
- Investigating the Effectiveness of Corporate Social Responsibility: The Effects of Crisis Issue-Cause Congruence and Crisis Type
- Authors
- CHOI, Sejung Marina
- Issue Date
- 30-3월-2014
- Publisher
- American Academy of Advertising
- Citation
- Annual Conference of the American Academy of Advertising
- Conference Name
- Annual Conference of the American Academy of Advertising
- Place
- US
- Conference Date
- 2014-03-27
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