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소비자의 구전 참여가 브랜드 충성도에 미치는효과The Influence of Word-of-Mouth Engagement on Communicator's Repurchase Intention
- Alternative Title
- The Influence of Word-of-Mouth Engagement on Communicator's Repurchase Intention
- Authors
- Ryu, Gangseog
- Issue Date
- 11-5월-2013
- Publisher
- 한국소비자학회
- Citation
- 2013 한국소비자학회 춘계학술대회
- Conference Name
- 2013 한국소비자학회 춘계학술대회
- Place
- KO
- Conference Date
- 2013-05-11
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