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Consumer Regulatory Focus and Impulse Buying of Apparel소비자의 조절초점과 의복 충동구매에 대한 연구
- Alternative Title
- 소비자의 조절초점과 의복 충동구매에 대한 연구
- Authors
- Yoon-Jung Lee
- Issue Date
- 20-7월-2012
- Publisher
- 한국마케팅과학회
- Citation
- 2012 Global Marketing Conference, pp.1
- Conference Name
- 2012 Global Marketing Conference
- Place
- KO
- Conference Date
- 2012-07-19
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- Appears in
Collections - College of Education > Department of Home Economics Education > 2. Conference Papers
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