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Affective versus Instrumental Factors Influencing the Adoption of New Technologies: The Case of the UK and Korean 3G Mobile Phone Consumers

Authors
Tony C. Garrett
Issue Date
6-11월-2009
Publisher
Society for Marketing Advances
Citation
2009 Society for Marketing Advances Annual Conference
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/48169
Conference Name
2009 Society for Marketing Advances Annual Conference
Place
US
Conference Date
2009-11-04
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Korea University Business School > Department of Business Administration > 2. Conference Papers

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경영대학 (경영학과)
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