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The Positive Spillover Effect: Co-branding Partnership Centered on Social VentureThe Positive Spillover Effect: Co-branding Partnership Centered on Social Venture
- Alternative Title
- The Positive Spillover Effect: Co-branding Partnership Centered on Social Venture
- Authors
- SONG, Sujin
- Issue Date
- 31-10월-2020
- Publisher
- Korean Marketing Associations
- Citation
- International Conference of Asian Marketing-Korea Advertising Society 2020 (ICAMA-KAS 2020)
- Conference Name
- International Conference of Asian Marketing-Korea Advertising Society 2020 (ICAMA-KAS 2020)
- Place
- KO
- Conference Date
- 2020-10-31
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