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A Study of Relationship among UCC Usage Motivations, UCC Attribute Importance, and UCC Usage Behaviors
- Authors
- Cheol Park
- Keywords
- 전자상거래, 인터넷마케팅, 온라인소비자. UCC
- Issue Date
- 30-8월-2008
- Publisher
- Asian eBusiness Association
- Citation
- the 8th Asian eBusiness Workshop, pp.101 - 106
- Conference Name
- the 8th Asian eBusiness Workshop
- Place
- KO
경주
- Conference Date
- 2008-08-28
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Related Researcher
- Park, Cheol
- 글로벌비즈니스대학 (융합경영학부 글로벌경영전공)