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Increasing review adoption of sponsored blog posts: The impact of influencers, blog expertise, and message sidednessIncreasing review adoption of sponsored blog posts: The impact of influencers, blog expertise, and message sidedness

Alternative Title
Increasing review adoption of sponsored blog posts: The impact of influencers, blog expertise, and message sidedness
Authors
LEE, Doo-Hee
Issue Date
19-Sep-2020
Publisher
Korean Marketing Association
Citation
ICAMA (International Conference of Asian Marketing Association) 2020 Seoul
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/5599
Conference Name
ICAMA (International Conference of Asian Marketing Association) 2020 Seoul
Place
KO
Conference Date
2020-09-19
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Korea University Business School > Department of Business Administration > 2. Conference Papers

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