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Increasing review adoption of sponsored blog posts: The impact of influencers, blog expertise, and message sidednessIncreasing review adoption of sponsored blog posts: The impact of influencers, blog expertise, and message sidedness
- Alternative Title
- Increasing review adoption of sponsored blog posts: The impact of influencers, blog expertise, and message sidedness
- Authors
- LEE, Doo-Hee
- Issue Date
- 19-9월-2020
- Publisher
- Korean Marketing Association
- Citation
- ICAMA (International Conference of Asian Marketing Association) 2020 Seoul
- Conference Name
- ICAMA (International Conference of Asian Marketing Association) 2020 Seoul
- Place
- KO
- Conference Date
- 2020-09-19
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