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Consumer Hesitation at Purchase Stage: Collective Cognitive Dissonance and Self-ThreatConsumer Hesitation at Purchase Stage: Collective Cognitive Dissonance and Self-Threat
- Alternative Title
- Consumer Hesitation at Purchase Stage: Collective Cognitive Dissonance and Self-Threat
- Authors
- Lee, Jong-Ho
- Issue Date
- 19-Sep-2020
- Conference Name
- ICAMA 2020 Seoul Conference Proceeding
- Place
- 대한민국
성균관대학교 & 온라인
- Conference Date
- 2020-09-19
- Conference Name
- ICAMA 2020 Seoul
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Related Researcher
- Lee, Jong Ho
- Korea University Business School (Department of Business Administration)