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Consumer Hesitation at Purchase Stage: Collective Cognitive Dissonance and Self-ThreatConsumer Hesitation at Purchase Stage: Collective Cognitive Dissonance and Self-Threat
- Alternative Title
- Consumer Hesitation at Purchase Stage: Collective Cognitive Dissonance and Self-Threat
- Authors
- Lee, Jong-Ho
- Issue Date
- 19-9월-2020
- Publisher
- 한국마케팅학회
- Citation
- ICAMA 2020 Seoul
- Conference Name
- ICAMA 2020 Seoul
- Place
- KO
성균관대학교 & 온라인
- Conference Date
- 2020-09-19
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