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Perceived Influence of Online Consumer Reviews: A Comparison of Korea and US
- Authors
- Cheol Park
- Keywords
- 온라인소비자행동, 온라인구전, 한국, 미국
- Issue Date
- 31-7월-2008
- Publisher
- Association for Consumer Research
- Citation
- 2008 Latin America Association for Consumer Research Conference
- Conference Name
- 2008 Latin America Association for Consumer Research Conference
- Place
- BL
브라질 상파울루
- Conference Date
- 2008-07-31
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Related Researcher
- Park, Cheol
- 글로벌비즈니스대학 (융합경영학부 글로벌경영전공)