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Cross-Brand Pass-Through of Promotional Allowances

Authors
KIM, SANG YONG
Issue Date
14-6월-2008
Publisher
INFORMS and University of British Columbia
Citation
2008 INFORMS Marketing Science Conference, pp.SD10
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/57037
Conference Name
2008 INFORMS Marketing Science Conference
Place
CN
Conference Date
2008-06-12
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Korea University Business School > Department of Business Administration > 2. Conference Papers

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경영대학 (경영학과)
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