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Cross National Drivers of Consumer Reactions to High-Technology Products: The UK and South Korean 3G Mobile Phone Markets
- Authors
- Lee, Jong-Ho
- Issue Date
- 21-3월-2008
- Publisher
- Shanghai Jiao Tong University
- Citation
- 2008 Global Marketing Conference at Shanghai
- Conference Name
- 2008 Global Marketing Conference at Shanghai
- Place
- CC
Shanghai Jiao Tong University
- Conference Date
- 2008-03-20
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