A Study on Chinese Female Consumers’ Purchase of Second-Hand Fashion Luxury
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 최이진 | - |
dc.contributor.author | 최미영 | - |
dc.contributor.author | 이윤정 | - |
dc.date.accessioned | 2021-09-02T00:33:52Z | - |
dc.date.available | 2021-09-02T00:33:52Z | - |
dc.date.created | 2021-06-17 | - |
dc.date.issued | 2019 | - |
dc.identifier.issn | 2233-9051 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/70225 | - |
dc.description.abstract | China is attracting attention as an emerging luxury fashion consumption market, receiving a favorable evaluation of its potential demand for second-hand fashion luxuries. This study examined the influence of the properties of second-hand fashion luxuries and consumer confidence on the perceived benefits and risks and purchase intentions. The empirical study was conducted on 512 females in Shanghai who had fashion luxury consumption experiences and the data was analyzed using SPSS 23.0. The collection value and consumer confidence in second-hand fashion luxuries significantly positively af- fected their perceived benefit, whereas the collection value and signs of use significantly positively af- fected their perceived risk. The perceived benefits positively affected purchase intention whereas the per- ceived risk had a significant negative effect. Finally, signs of use negatively affected purchase intention by partially mediating the perceived risk and the collection value had a significant offsetting effect on purchase intention by partially mediating both the perceived benefits and risks. Consumer confidence pos- itively affected purchase intention by partially mediating the perceived benefits. The practical implications derived from this study will serve as foundation for second-hand fashion luxury companies in China to establish efficient marketing strategies and generate higher profits. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | 한국복식학회 | - |
dc.title | A Study on Chinese Female Consumers’ Purchase of Second-Hand Fashion Luxury | - |
dc.title.alternative | A Study on Chinese Female Consumers’ Purchase of Second-Hand Fashion Luxury | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 이윤정 | - |
dc.identifier.bibliographicCitation | International Journal of Costume and Fashion, v.19, no.2, pp.1 - 19 | - |
dc.relation.isPartOf | International Journal of Costume and Fashion | - |
dc.citation.title | International Journal of Costume and Fashion | - |
dc.citation.volume | 19 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 1 | - |
dc.citation.endPage | 19 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART002544186 | - |
dc.description.journalClass | 2 | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | Second-hand fashion luxury | - |
dc.subject.keywordAuthor | Signs of use | - |
dc.subject.keywordAuthor | Collection value | - |
dc.subject.keywordAuthor | Consumer confidence | - |
dc.subject.keywordAuthor | Purchase intention | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(02841) 서울특별시 성북구 안암로 14502-3290-1114
COPYRIGHT © 2021 Korea University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.