직장 여성의 사회적 매력 구성요소와 인상관리행동에 관한 연구

Abstract

“Attractiveness” is becoming increasingly important in modern society and Hakim (2010) remarked it as even a fourth capital. Therefore, attractiveness required by career women, particularly among those judged by their job ability and performance, is not natural physical or sexual attractiveness but social attractiveness that can be realized through social presentation or social skills. Among social attractiveness factors, impression management behavior such as hairstyle, grooming, makeup, and skin-care management can improve acquired beauty alongside fashion style, clothing management, accessory style, and color management; meanwhile, social presentation can be improved, which consists of gaze and expression management, body language, and posture management for the improvement of liveliness. Furthermore, social skills consisting of business etiquette and face-to-face manners management, table manners, and life-manners management can be improved . In this study, I want to examine what impression management behaviors are most likely to develop the social attractiveness of career women. To this end, qualitative research was conducted and in-depth interviews were carried out with a group of experts from various industries. According to this study, impression management behavior to express the social attractiveness of career women is a social representation to fit in with the organizational atmosphere and increase work efficiency rather than the ideal beauty or acting to create individual expressions as pursued by ordinary women. This study deals with the importance of impression management behavior in improving the social attractiveness of career women to utilize their impression management behavior as a foundation for developing their job competency.