A comparative study: Performance of Hollywood and Korean sequel films in Korea

Abstract

The film business is notoriously high risk. This paper investigates what types of films are successful by analyzing 1,539 films released between 2004 and 2009 in South Korea, whose consumption rate of domestic films is exceptionally high. Drawing from the literature on brand extension and country of origin, this paper demonstrates that sequels attract more box office audiences than non-sequels while Korean domestic films attract more audiences at the box office than Hollywood films.