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A Study on the Factors Affecting Consumers' Switching Behavior between Private Brands and National Brands
- Authors
- Lee, Jong-Ho
- Publisher
- Korean Academy of Marketing Science
- Citation
- 2008 Korean Academy of Marketing Science International Conference
- Conference Name
- 2008 Korean Academy of Marketing Science International Conference
- Place
- KO
- Conference Date
- 2008-11-22
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