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The impact of different type of product innovation and customer participation on consumers' brand evaluation
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lee, Jong-Ho | - |
| dc.date.accessioned | 2021-08-27T12:56:56Z | - |
| dc.date.available | 2021-08-27T12:56:56Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2019-11-16 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/7913 | - |
| dc.publisher | Korea University Business School and Korean Scholars of Marketing Science | - |
| dc.title | The impact of different type of product innovation and customer participation on consumers' brand evaluation | - |
| dc.title.alternative | The impact of different type of product innovation and customer participation on consumers' brand evaluation | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Lee, Jong-Ho | - |
| dc.identifier.bibliographicCitation | 2019 Korean Scholars of Marketing Science International Conference | - |
| dc.relation.isPartOf | 2019 Korean Scholars of Marketing Science International Conference | - |
| dc.relation.isPartOf | 2019 KSMS International Conference Proceedings | - |
| dc.citation.title | 2019 Korean Scholars of Marketing Science International Conference | - |
| dc.citation.conferencePlace | KO | - |
| dc.citation.conferencePlace | 고려대학교 경영대학 현대자동차관 | - |
| dc.citation.conferenceDate | 2019-11-16 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 2 | - |
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