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The impact of different type of product innovation and customer participation on consumers' brand evaluationThe impact of different type of product innovation and customer participation on consumers' brand evaluation
- Alternative Title
- The impact of different type of product innovation and customer participation on consumers' brand evaluation
- Authors
- Lee, Jong-Ho
- Issue Date
- 16-11월-2019
- Publisher
- Korea University Business School and Korean Scholars of Marketing Science
- Citation
- 2019 Korean Scholars of Marketing Science International Conference
- Conference Name
- 2019 Korean Scholars of Marketing Science International Conference
- Place
- KO
고려대학교 경영대학 현대자동차관
- Conference Date
- 2019-11-16
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