Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
Overcoming country-of-origin image constraints on hiring: the moderating role of CSR
- Authors
- Hong, Gahye; Kim, Eunmi
- Issue Date
- Dec-2017
- Publisher
- PALGRAVE MACMILLAN LTD
- Keywords
- Country-of-origin image; Country of origin; Applicant attraction; CSR; Emerging market multinational enterprises; Signaling theory
- Citation
- ASIAN BUSINESS & MANAGEMENT, v.16, no.4-5, pp.253 - 271
- Indexed
- SSCI
SCOPUS
- Journal Title
- ASIAN BUSINESS & MANAGEMENT
- Volume
- 16
- Number
- 4-5
- Start Page
- 253
- End Page
- 271
- ISSN
- 1472-4782
- Abstract
- Unfavorable home country images pose challenges in attracting talent abroad for emerging-market multinational enterprises (EMNEs). Drawing on signaling theory, this study suggests CSR activities may be a strategic way for EMNEs to overcome this issue. An experiment involving 189 Korean job-seekers showed that while they are more likely to pursue jobs with US than with Chinese firms, positive CSR activities have a demonstrably stronger impact on application intentions toward Chinese firms compared to US firms. CSR may thus be instrumental in helping EMNEs secure access to human resources abroad.
- Files in This Item
- There are no files associated with this item.
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.