The Relationship between Export Market Orientation and Export Performance for SMEs

Abstract

This study examines the issue of how export market orientation (EMO) influence export performance in small and medium sized enterprises (SMEs) context. In particular, this study explore the different impacts of individual components of EMO on export performance. Using data from 187 Korean exporting SMEs, the finding shows that export market oriented SMEs might enhance their export performance. In detail, export market intelligence generation and export market responsiveness are positively related to export performance for SMEs, while export market intelligence dissemination is not related to export performance. This study suggests that EMO could be powerful in export success, but it is important that the roles of export market orientation could be differ in individual components of EMO.