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좌장 및 토론 : The effect of firm's severity of unethicality on brand trust: the role of ethical self-identity and brand relationship quality좌장 및 토론 : The effect of firm's severity of unethicality on brand trust: the role of ethical self-identity and brand relationship quality

Alternative Title
좌장 및 토론 : The effect of firm's severity of unethicality on brand trust: the role of ethical self-identity and brand relationship quality
Authors
Kim, Jaehwan
Issue Date
19-Oct-2019
Publisher
한국마케팅관리학회
Citation
2019 마케팅 추계통합 학술대회
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/9299
Conference Name
2019 마케팅 추계통합 학술대회
Place
KO
서강대학교
Conference Date
2019-10-18
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Korea University Business School > Department of Business Administration > 2. Conference Papers

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Korea University Business School (Department of Business Administration)
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