Response to potential information technology risk: Users' valuation of electromagnetic field from mobile phones
- Authors
- Jung, Yoonhyuk; Kim, Seongcheol
- Issue Date
- 2월-2015
- Publisher
- ELSEVIER
- Keywords
- IT risk; Electromagnetic field; Mobile phone; Conjoint analysis; User segmentation
- Citation
- TELEMATICS AND INFORMATICS, v.32, no.1, pp.57 - 66
- Indexed
- SSCI
SCOPUS
- Journal Title
- TELEMATICS AND INFORMATICS
- Volume
- 32
- Number
- 1
- Start Page
- 57
- End Page
- 66
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/94547
- DOI
- 10.1016/j.tele.2014.03.002
- ISSN
- 0736-5853
- Abstract
- As information technologies have become embedded in daily life, end-users encounter unexpected dangers from using IT. Electromagnetic field (EMF) risk from mobile phones is an example of those dangers. In this paper, we explore how much users value their tolerance of EMF risk by scrutinizing their preference structure of mobile phone devices. The preference structure was generated from conjoint analysis including three attributes of mobile phone devices: brand, price, and electromagnetic emission. In addition, we examined four groups which were clustered based upon their preference structure. Results show that the risk is differently perceived by user clusters and approximately 80% of respondents are likely to change their mobile phone brands for better protection from EMF risk. (C) 2014 Elsevier Ltd. All rights reserved.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - School of Media & Communication > School of Media & Communication > 1. Journal Articles
![qrcode](https://api.qrserver.com/v1/create-qr-code/?size=55x55&data=https://scholar.korea.ac.kr/handle/2021.sw.korea/94547)
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.