Consumer Regulatory Focus and Impulse Buying of Apparel
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 이고은 | - |
dc.contributor.author | 이윤정 | - |
dc.date.accessioned | 2021-09-04T22:00:37Z | - |
dc.date.available | 2021-09-04T22:00:37Z | - |
dc.date.created | 2021-06-17 | - |
dc.date.issued | 2015 | - |
dc.identifier.issn | 1229-3350 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/95374 | - |
dc.description.abstract | This study aimed to determine the relationship between consumer regulatory focus and impulse buying of apparel products and the mediating effect of consumer fashion innovativeness . A large portion of consumer buying behavior is based on impulse. However, impulse buying is difficult to predict; moreover, factors that explain consumers’ impulse buying tendencies are not yet fully identified. In this study, consumer regulatory focus was considered as a factor that explains consumers’ impulse buying tendencies. The purpose of this study was to examine how fashion innovativeness and impulse buying tendencies differ, based on the consumer regulatory focus. A structural equation modeling was conducted to validate the research model. A questionnaire agency conducted online survey for 1 week and of the 400 copies distributed, total of 400 were collected. Promotion-focus and fashion innovativeness were positively correlated, which in turn had an effect on rational, emotional, and situational impulse buying. The promotion-focus had a negative effect on fashion innovation, but a positive effect on emotional impulse buying. On the other hand, prevention-focus had negative effect on emotional impulse buying, and situational impulse buying. Consumer regulatory focus and fashion innovativeness were useful predictors different consumer tendencies of impulse buying of apparel. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | 한국패션비즈니스학회 | - |
dc.title | Consumer Regulatory Focus and Impulse Buying of Apparel | - |
dc.title.alternative | Consumer Regulatory Focus and Impulse Buying of Apparel | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 이윤정 | - |
dc.identifier.doi | 10.12940/jfb.2015.19.6.1 | - |
dc.identifier.bibliographicCitation | 패션 비즈니스, v.19, no.6, pp.1 - 13 | - |
dc.relation.isPartOf | 패션 비즈니스 | - |
dc.citation.title | 패션 비즈니스 | - |
dc.citation.volume | 19 | - |
dc.citation.number | 6 | - |
dc.citation.startPage | 1 | - |
dc.citation.endPage | 13 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART002060500 | - |
dc.description.journalClass | 2 | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | apparel purchase | - |
dc.subject.keywordAuthor | consumer regulatory focus | - |
dc.subject.keywordAuthor | fashion innovativeness | - |
dc.subject.keywordAuthor | impulse buying tendencies | - |
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