Acculturation for fashion consumer behavior: A case of Korean-American families
- Authors
- Lee, Jaeil; Lee, Yoon-Jung
- Issue Date
- 2015
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- Keywords
- Korean-American; ethnic consumers; acculturation; parent-children relationship; fashion consumer behavior
- Citation
- JOURNAL OF GLOBAL FASHION MARKETING, v.6, no.4, pp.278 - 291
- Indexed
- SCOPUS
KCI
OTHER
- Journal Title
- JOURNAL OF GLOBAL FASHION MARKETING
- Volume
- 6
- Number
- 4
- Start Page
- 278
- End Page
- 291
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/96265
- DOI
- 10.1080/20932685.2015.1070683
- ISSN
- 2093-2685
- Abstract
- The purpose of this study was to examine how parents and children of an immigrant family interact with each other in their process of acculturation to become fashion consumers in a new culture. In-depth interviews were conducted with 18 young adults to study the differences and interactions between parents and children of KoreanAmerican families in relation to fashion-related values, attitudes and behaviors. A strong relationship between the values of parents and children was found in the Korean-American families interviewed. Two roles of fashion in relation to the acculturation process of Korean-American families were identified in this study. The two roles are, first as an indicator and second as a facilitator of acculturation. The results of this study provide a better understanding of intergenerational interaction in immigrant families who are leading transnational lives and the significance of fashion in their acculturation process as a medium of culture. This information will be useful in developing intervention programs that mediate acculturation of Korean-Americans, as well as other immigrant families. The process and characteristics of fashion-related behavior, one's ethnic identity and the value adoption of Korean-Americans were identified through this study.
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Collections - College of Education > Department of Home Economics Education > 1. Journal Articles
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