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선택형 컨조인트 분석(Choice-based Conjoint Analysis)을 통한 제품-서비스 통합 효과 분석Analysis of Product-Service Integration Effect using Choice-based Conjoint Analysis
- Other Titles
- Analysis of Product-Service Integration Effect using Choice-based Conjoint Analysis
- Issue Date
- 2014
- Publisher
- 한국경영과학회
- Keywords
- Product-Service System; Choice-Based Conjoint Analysis
- Citation
- 한국경영과학회지, v.39, no.1, pp.101 - 112
- Indexed
- KCI
- Journal Title
- 한국경영과학회지
- Volume
- 39
- Number
- 1
- Start Page
- 101
- End Page
- 112
- ISSN
- 1225-1119
- Abstract
- PSS (Product-Service System) is a competitive strategy for a service company or a servitized manufacturer. Weinvestigate the product-service integration effect in a mobile phone service industry. Using choice-based conjoint analysis,we measure main and interaction effects of product and service. We collected a sample of size 171 from a collegestudent group in Seoul, Korea. We find the existence of the interaction effect of product and service in PSS and showthe direction of PSS strategy using main and interaction effect.
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