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자료 필터
자료유형
발행연도
2006 ~ 2026
2006 2026
키워드
언어
선택된 필터
- article
- conference
- book
전체 144건 중 21번부터 30번까지의 결과를 표시합니다.
2021
Article
Digital transformation and advertising: insights from the 2020 ICAMA-KAS conference
- Seo, Yuri ;
- Lee, Jong-Ho
- 2021-12-30
- International Journal of Advertising
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
The effect of Augmented Reality on purchase intention of beauty products: The roles of consumers' control
- Whang, Jeong Bin ;
- Song, Ji Hee ;
- Choi, Boreum ;
- Lee, Jong-Ho
- 2021-09
- Journal of Business Research
- ELSEVIER SCIENCE INC
2020
Conference
The effect of service innovation on perceived luxuriousness in advertisement
- 2020-11-07
- 대한민국
Article
The effects of strategic alliance emphasis and marketing efficiency on firm value under different technological environments
- Ko, Woo Li ;
- Kim, Sang Yong ;
- Lee, Jong-Ho ;
- Song, Tae Ho
- 2020-11
- Journal of Business Research
- ELSEVIER SCIENCE INC
Conference
Consumer Hesitation at Purchase Stage: Collective Cognitive Dissonance and Self-Threat
- 2020-09-19
- 대한민국
Article
Can premium private labels compete with luxury brands: the impact of advertising on perceived luxuriousness
- Kim, Seoyoung ;
- Lee, Sungkyu ;
- Lee, Jong-Ho ;
- Taylor, Charles R.
- 2020-08-17
- International Journal of Advertising
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD