상세 보기
자료 필터
자료유형
발행연도
2006 ~ 2026
2006 2026
키워드
언어
선택된 필터
- article
- conference
- book
전체 144건 중 31번부터 40번까지의 결과를 표시합니다.
2019
Conference
The impact of different type of product innovation and customer participation on consumers' brand evaluation
- 2019-11-16
- 대한민국
Conference
The effect of AR (augmented reality) on purchase intention of beauty products: the mediating roles of vividness, interactivity, and control
- 2019-07-12
- 프랑스
Conference
Paradoxical Effects of NPD Partnership with Competitor on Firm Performances
- 2019-06-22
- 이탈리아
Conference
Consumers’ Hesitation in Purchase Stage: Collective Cognitive Dissonance and Self-Threat
- 2019-06-21
- 이탈리아
Article
Synergy effects of innovation on firm performance
- Lee, Ryeowon ;
- Lee, Jong-Ho ;
- Garrett, Tony C.
- 2019-06
- Journal of Business Research
- ELSEVIER SCIENCE INC
Article
When are personalized promotions effective? The role of consumer control
- Kim, Hye Young ;
- Song, Ji Hee ;
- Lee, Jong-Ho
- 2019-05-19
- International Journal of Advertising
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
Editorial: recent trends in advertising and required research in emerging markets-an Asian perspective
- Lee, Jong-Ho ;
- Song, Ji Hee
- 2019-05-19
- International Journal of Advertising
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
Determinants of brand localization in international markets
- Jeong, Insik ;
- Lee, Jong-Ho ;
- Kim, Eunmi
- 2019-03
- Service Business
- SPRINGER HEIDELBERG
2018