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자료 필터
자료유형
발행연도
2008 ~ 2025
2008 2025
키워드
언어
선택된 필터
- article
- conference
- book
전체 62건 중 21번부터 30번까지의 결과를 표시합니다.
2017
Article
A store brand's country-of-origin or store image: what matters to consumers?
- Garrett, Tony C. ;
- Lee, Sungkyu ;
- Chu, Kyounghee
- 2017
- International Marketing Review
- EMERALD GROUP PUBLISHING LTD
2016
Article
Do Confucian principles enhance sustainable marketing and customer equity?
- Sun, Yang ;
- Garrett, Tony C. ;
- Kim, Kyung Hoon
- 2016-09
- Journal of Business Research
- ELSEVIER SCIENCE INC
2015
Conference
Coopetition effects on product innovation performance: a focus on firm size and competition intensity
- 2015-12-01
- 오스트레일리아
Conference
Country-of-Origin and Store Image Effect on Consumers' Evaluation to Store Brand
- 2015-11-07
- 대한민국
Conference
Influencing factors of customer equity: Implications in sustainable marketing
- 2015-06-26
- 이탈리아
Conference
When does coopetition help the firm in their innovation efforts? When does coopetition help the firm in their innovation efforts? When does coopetition help the firm in their innovation efforts?
- 2015-06-20
- 미국
Article
The effects of innovation-oriented mission statements on innovation performance and non-financial business performance
- Zhang, Hao ;
- Garrett, Tony ;
- Liang, Xiaoning
- 2015-05-04
- ASIAN JOURNAL OF TECHNOLOGY INNOVATION
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
The Contributions of Firm Innovativeness to Customer Value in Purchasing Behavior
- Kim, Jaesu ;
- Kim, Kyung Hoon ;
- Garrett, Tony C. ;
- Jung, Heonsoo
- 2015-03
- Journal of Product Innovation Management
- WILEY
2014