김상용 프로필 사진

김상용

KIM, SANG YONG

경영대학

경영학과

자료 필터

자료유형

발행연도

1997 ~ 2026
1997 2026

키워드

언어

선택된 필터

  • article
  • conference
  • book

전체 165건 중 11번부터 20번까지의 결과를 표시합니다.

2022
Article

Consumers' Active Reaction to Brands Taking Stands on Public Issues on Twitter

  • 2022-01
  • Sustainability
  • MDPI
2021
Article

Impact of visual information on online consumer review behavior: Evidence from a hotel booking website

  • 2021-05
  • Journal of Retailing and Consumer Services
  • ELSEVIER SCI LTD
Article

The cross-buying effect in a multi-vendor loyalty program in Korea

  • 2021-03
  • Asian Business and Management
  • PALGRAVE MACMILLAN LTD
2020
Article

The effects of strategic alliance emphasis and marketing efficiency on firm value under different technological environments

  • 2020-11
  • Journal of Business Research
  • ELSEVIER SCIENCE INC
Article

Vying with IKEA: HANSSEM’s Competitive Advantage at Marketing Frontier

  • 2020
  • 아시아마케팅저널
  • 한국마케팅학회
2019
Article

Effect of program type and reward timing on customer loyalty: The role of the sunk cost effect

  • 2019-11
  • Social Behavior and Personality
  • SOC PERSONALITY RES INC