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자료 필터
자료유형
발행연도
2011 ~ 2026
2011 2026
키워드
언어
선택된 필터
- article
- conference
- book
전체 159건 중 121번부터 130번까지의 결과를 표시합니다.
2014
Conference
Understanding the Effects of Brand Promotion in Social Network Games: The Role of Congruence and Integration
- 2014-03-29
- 미국
Article
Is Corporate Advertising Effective in a Crisis? The Effects of Crisis Type and Evaluative Tone of News Coverage
- Kim, S. ;
- Choi, S.M.
- 2014
- Journal of Promotion Management
- Routledge
Article
A Study of Factors Influencing Smart Advertising Avoidance
- 김혜현 ;
- Saraphine Shiping Pang ;
- 최세정
- 2014
- Telecommunications Review
2013
2012
Article
Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment
- Sung, Yongjun ;
- Choi, Sejung Marina ;
- Tinkham, Spencer F.
- 2012-12
- Psychology and Marketing
- WILEY-BLACKWELL
Article
The interplay of culture and situational cues in consumers' brand evaluation
- Sung, Yongjun ;
- Choi, Sejung Marina ;
- Lin, Jhih-Syuan
- 2012-11
- Journal of Consumer Studies & Home Economics
- WILEY-BLACKWELL