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자료 필터
자료유형
발행연도
2011 ~ 2026
2011 2026
키워드
언어
선택된 필터
- article
- conference
- book
전체 159건 중 131번부터 140번까지의 결과를 표시합니다.
2012
Article
It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness
- Choi, Sejung Marina ;
- Rifon, Nora J.
- 2012-09
- Psychology and Marketing
- WILEY-BLACKWELL
Article
The Influence of Self-Construal on Self-Brand Congruity in the United States and Korea
- 2012-01
- Journal of Cross-Cultural Psychology
- SAGE PUBLICATIONS INC
Article
An Examination of Effects of Credibility and Congruency on Consumer Responses to Banner Advertisements
- Kim, S. ;
- Choi, S.M.
- 2012
- Journal of Internet Commerce
2011
Conference
Consumer Investment in Consumer-Brand Relationships: Scale Development and Validation
- 2011-02-25
- 미국
Article
Electronic word-of-mouth in social networking sites: A cross-cultural study of the United States and China
- Chu, S.-C. ;
- Choi, S.M.
- 2011
- Journal of Global Marketing
Conference
Boundary Effects on Review Ratings: The Role of Susceptibility to Interpersonal Influence on Online Consumer Review
- 미국