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자료 필터
자료유형
발행연도
2011 ~ 2026
2011 2026
키워드
언어
선택된 필터
- article
- conference
- book
전체 136건 중 101번부터 110번까지의 결과를 표시합니다.
2016
Conference
How to frame verbal metaphors in ads and why it matters: Evidence from two experiments
- 2016-03-20
- 미국
Conference
Those who visited this place: The role of descriptive norm and construal level in influencing environmental conservation behavior
- 2016-03-20
- 미국
Conference
Consumer Investment in Brand Relationships: Scale Development and Validation
- 2016-03-19
- 미국
Article
TO CLICK OR NOT TO CLICK? INVESTIGATING ANTECEDENTS OF ADVERTISEMENT CLICKING ON FACEBOOK
- Kim, Yoojung ;
- Kang, Mihyun ;
- Choi, Sejung Marina ;
- Sung, Yongjun
- 2016
- Social Behavior and Personality
- SOC PERSONALITY RES INC
Article
Direct and Mediating Effects of Information Efficacy on Voting Behavior: Political Socialization of Young Adults in the 2012 U.S. Presidential Election
- Muralidharan, Sidharth ;
- Sung, Yongjun
- 2016
- Communication Reports
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Article
매스미디어가 기업신뢰에 미치는 영향 - 신뢰 특성 지각을 중심으로 -
- 성영신 ;
- 성용준 ;
- 박보혜 ;
- 박하연
- 2016
- 한국심리학회지: 소비자·광고
- 한국소비자·광고심리학회
2015
Article
Pictures Speak Louder than Words: Motivations for Using Instagram
- Lee, Eunji ;
- Lee, Jung-Ah ;
- Moon, Jang Ho ;
- Sung, Yongjun
- 2015-09-01
- Cyberpsychology, Behavior, and Social Networking
- MARY ANN LIEBERT, INC
Article
Using a consumer socialization framework to understand electronic word-of-mouth (eWOM) group membership among brand followers on Twitter
- Chu, Shu-Chuan ;
- Sung, Yongjun
- 2015-07
- Electronic Commerce Research and Applications
- ELSEVIER SCIENCE BV
Conference
Stay or Leave: Examining the Effect of Brand Identity Fusion on Consumers' Responses to Brand Transgressions
- 2015-06-21
- 홍콩
Conference
Time to Possess, Time to Progress: The Impact of Temporal Ownership on Time Perception
- 2015-06-21
- 홍콩