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자료 필터
자료유형
발행연도
2011 ~ 2026
2011 2026
키워드
언어
선택된 필터
- article
- conference
- book
전체 136건 중 131번부터 136번까지의 결과를 표시합니다.
2012
Article
Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment
- Sung, Yongjun ;
- Choi, Sejung Marina ;
- Tinkham, Spencer F.
- 2012-12
- Psychology and Marketing
- WILEY-BLACKWELL
Article
The interplay of culture and situational cues in consumers' brand evaluation
- Sung, Yongjun ;
- Choi, Sejung Marina ;
- Lin, Jhih-Syuan
- 2012-11
- Journal of Consumer Studies & Home Economics
- WILEY-BLACKWELL
Article
The Influence of Self-Construal on Self-Brand Congruity in the United States and Korea
- 2012-01
- Journal of Cross-Cultural Psychology
- SAGE PUBLICATIONS INC
2011
Conference
The interplay of emotion and regulatory focus on consumer evaluation of charity advertising
- 2011-01-14
- 대한민국