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60대~70대 여성 소비자의 인지된 연령에 따른 의복선택기준 및 패션 정보원 활용Clothing Selection Criteria and the Use of Fashion Information Sources Based on the Perceived Age of Elderly Female Consumers in their 60s~70s

Other Titles
Clothing Selection Criteria and the Use of Fashion Information Sources Based on the Perceived Age of Elderly Female Consumers in their 60s~70s
Authors
홍경희이윤정
Issue Date
2010
Publisher
한국의류학회
Keywords
Elderly female consumers; Perceived age; Clothing selection criteria; Fashion information sources; 여성 노년층 소비자; 인지된 연령; 의복선택기준; 패션 정보원 활용
Citation
한국의류학회지, v.34, no.2, pp.200 - 211
Indexed
KCI
Journal Title
한국의류학회지
Volume
34
Number
2
Start Page
200
End Page
211
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/118002
ISSN
1225-1151
Abstract
This study examines the clothing purchasing behavior of elderly female consumers based on their perceived age. This study grouped elderly female consumers by their perceived age and examined what influence the clothing selection criteria or fashion information sources have on individual clothing purchase behavior. From January 10th to February 25th 2008, data research was conducted on 194 elderly women in their 60s and 70s from Seoul. The SPSS 14.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, reliability analysis, ANOVA, and the Duncan test as a post-hoc analysis. The results of this study are as follows: First, the elderly female consumers were divided into three groups, younger, average, and older according to their perceived age. Second, the factors derived from the factor analysis of their clothing selection criteria included personal relevance, practicability, conformity, and economic efficiency. In addition, three factors of advertising/media-provided, consumer-provided and store-provided information were extracted from the factor analysis of fashion information sources. Third, there were significant differences in personal relevance and conformity that depended on the perceived age of elderly female consumers for clothing selection criteria. Fourth, in the use of fashion information sources, significant differences were found in all aspects of advertising/media-provided, consumer-provided, and store-provided information sources that depended on their perceived age.
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