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Mobile technology usage and B2B market performance under mandatory adoption
- Authors
- Lee, Thae Min; Park, Cheol
- Issue Date
- 10월-2008
- Publisher
- ELSEVIER SCIENCE INC
- Keywords
- Technology Acceptance Model (TAM); Mobile technology; Mandatory adoption; User satisfaction; Perceived loss of control; Perceived market performance; Chi-square difference test; Business-to-Business (B2B) transaction
- Citation
- INDUSTRIAL MARKETING MANAGEMENT, v.37, no.7, pp.833 - 840
- Indexed
- SCIE
SCOPUS
- Journal Title
- INDUSTRIAL MARKETING MANAGEMENT
- Volume
- 37
- Number
- 7
- Start Page
- 833
- End Page
- 840
- ISSN
- 0019-8501
- Abstract
- This paper investigates the relationship between mandatory adoption of mobile information technology and market performance in the business-to-business (B2B) setting. This study presents and tests the B2B technology satisfaction model (TSM), including perceived loss of control as the mandatory technology acceptance-specific variable. The results of this study reveal that integrating perceived loss of control with user satisfaction and the TAM (technology acceptance model) in a single model can better explain the B2B market performance model. The empirical results suggest that perceived loss of control has a negative effect on user satisfaction and perceived market performance is influenced by user satisfaction and perceived usefulness. Managerial implications of the study are discussed. (C) 2008 Elsevier Inc. All rights reserved.
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Related Researcher
- Park, Cheol
- 글로벌비즈니스대학 (융합경영학부 글로벌경영전공)