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사회공헌활동 효과에 기업 이미지 및 구매 의도에 미치는 영향에 관한 연구Research on the Effects of Corporate Social Responsibility:Corporate Image and Purchase Intention Perspective

Other Titles
Research on the Effects of Corporate Social Responsibility:Corporate Image and Purchase Intention Perspective
Authors
이장혁이승민김상용우원석
Issue Date
2008
Publisher
한국경영과학회
Keywords
Corporate Social Responsibility; Corporate Image; Purchase Intention; Involvement
Citation
한국경영과학회지, v.33, no.2, pp.175 - 183
Indexed
KCI
Journal Title
한국경영과학회지
Volume
33
Number
2
Start Page
175
End Page
183
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/125299
ISSN
1225-1119
Abstract
The rising importance of sustainable development led major corporations to pay attention to customer communication with regard to corporate social responsibility (CSR). This research shed light on the impact of CSR related actions. Our findings show that their effect on corporate image and purchase intention strengthens as they are closely related to the corporation's business area. As well, the purchase intention effect is found to be higher in case of high involvement products than that in case of low involvement ones.
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